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The big difference this time? They’re using more of a Netflix style model where they’ll send you the DVDs, but you never have to send them back. So, why is it that some new company thinks suddenly this is a market worth getting into? alex writes in and wonders why any company would try to beat this dead horse once again, as yet another company prepares to offer self-destructing DVDs. Last year, some other company thought it had come up with something new when it, too, announced self-destructing DVDs, though we haven’t heard from them since. Then some indie movie tried to promote itself with self-destructing DVDs and the fact that no one knows what film suggests how well that went over. As did Disney’s attempt at self-destructing DVDs. What is it with business models that have failed ridiculously in the past that new companies feel the need to bring them out again every few months and claim that they’re somehow revolutionary? We’ve seen it repeatedly with in-store download kiosks, but in close second place has to be the concept of the “self-destructing DVD.” It started many years ago with Divx (not to be confused with today’s Divx, which is totally different), an effort by Circuit City to offer self-destructing DVDs so people didn’t have to return what they rented. Mon, Feb 27th 2006 01:06pm - Mike Masnick